Imagine visiting Mall on-line, seeing all the shops that you can visit on a virtual tour. See a floor plan of the mall and click on the store you'd like to visit. Suddenly your you can see the storefront and you click to enter the front door for a virtual tour of items on sale.
This would be a great benefit for people on the run, just wishing to find something quick.
Information icons with pop-up details of contact information, store hours, what's on sale... could be a possibility but I'm th